A quarter of a century as an interior architect has shaped Raul’s deep understanding of space and design. His wish to bring the same quality and attention to detail into outdoor environments led 13 years ago to the creation of Ulaelu – the first outdoor kitchen brand of its kind in Estonia. It was a bold step that redefined the way outdoor living was perceived.

Today it is time to move forward and embrace a broader vision. This is how Hoovon was born – a brand that brings together everything needed for a luxurious and well-functioning outdoor space. Pergolas, fireplaces, outdoor kitchens, furniture, lighting, and more – all carefully selected and designed to form a harmonious whole.

The name Hoovon blends the Estonian words “hoov” (garden) and “on” (is), reflecting the essence of life continuing naturally outdoors.

The story of Hoovon is driven by the belief that the outdoor space is not merely an extension of the home, but an integral part of life itself. Our mission is to offer solutions that make terraces, gardens, and open-air areas as inspiring, comfortable, and timeless as interior spaces.